AN online presence for businesses has become an important part of attracting new customers and building credibility. If someone is thinking about giving their business to a certain company, the first thing they usually do is search them online. A balance of positive and negative reviews is normal, but there is one website that dozens of Aussie businesses claim is running them into the ground by thriving off bad reviews.
Product Review is one of the largest review platforms used by Australians and allows users to comment on a business and give it a star rating out of five.
At face value it seems like any other review site, but there are claims that it is rife with fake reviews from anonymous users and that the website is not doing enough to investigate and remove them. There were other complaints that had already been resolved with the customer but could not be deleted or updated to reflect that, but a Product Review spokesman told news. This led to a number of users claiming that Product Review encourages negative reviews so businesses are forced to respond.
Try Product Review! What a joke. Recently wrote a review about ANZ and they didn't publish it even though it was as factual as it could be. No reason why just rejected. Have already posted many reviews before but they selectively didn't like this one. So they are not as transparent as they make out to be. If you reject a review you should state the reason why otherwise your just as dodgy as the companies being reviewed. This business promotes negative reviews to damage small business, unless you have a paid ad with them.
They currently have a major Australian law firm forming a class action with a lot of disgruntled businesses. When you do a search on these guys they have hidden their identity BUT it is only a matter of time before they are brought to justice.
There is no conscience behind Product Reviews. The Australian public deserve to know about this business. Tip for consumers: There are plenty of good review sites around that are fair, Product Review are not one of them. They are quite happy to encourage defamation and negativity from customers to damage small business. Claim your listing for free to respond to reviews, update your profile and manage your listing.
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